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Posted on: February 11, 2022

County of Maui launches, “Maui Nui First” to encourage everyone to buy and support local first

Maui County is launching today “Maui Nui First,” a community-wide, collaborative effort to support Maui County’s businesses and nonprofits.

The purpose of Maui Nui First is to strengthen our islands’ economy by encouraging residents and visitors to buy local FIRST. A new website ( and social media campaign will encourage people to shop, eat, stay, play and support our Maui County businesses.

Maui Nui First will include:


  • A Maui Nui Small Business Directory (including shops, restaurants, accommodations, rental cars, entertainment, activities, services and more)
  • A list of businesses offering kama‘aina deals 
  • Feature stories of local entrepreneurs
  • A calendar of events
  • A link to the County of Maui Volunteer Center with volunteer opportunities for those interested in giving back to our community
  • Links to various online resources of interest to residents and visitors

The County of Maui will also partner with various business organizations and nonprofits in a coordinated effort to support local entrepreneurs.

In June 2020, Maui County launched the highly successful Kama‘aina First website ( and social media campaign. Consumers had access to special discounts and offers to encourage locals to support locals during the COVID-19 pandemic. 

The new Maui Nui First program will replace Kama‘aina First and will expand the information and resources available online that would be of interest to both residents and visitors. The goal for this new community-wide initiative is to encourage people to consider local first in their buying decisions.

Maui County’s businesses and organizations may sign up for a FREE listing in the Maui Nui Small Business Directory and/or submit their information for the Events Calendar. For details and/or questions, go to

For more information, visit, follow us on Facebook and Instagram or call the Office of Economic Development (808) 270-7415.

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